Built on Trust, Managed With Care
You shouldn't have to manage your property manager.
Reliance Realty gives New York City multifamily and mixed-use owners direct access to experienced, attentive management — 25+ years operating buildings across the city, not just responding when something breaks.
Years of NYC multifamily experience
Buildings under management
Tenants under management
NYC
Multifamily & mixed-use, citywide
Why owners call
The building doesn't have to be broken for the relationship to be.
Some owners call because a property has real problems. Others call because a perfectly good building is being managed by a company that's stopped paying attention. Reliance treats both the same way — as an asset that deserves better.
If the building has real problems
- Violations piling up, with no clear plan to clear them
- Rent arrears and housing court matters going unmanaged
- Deferred maintenance nobody's tracking
- Vacancies sitting longer than they should
If the building is fine, but the management isn't
- Calls and texts go unanswered for days
- Financial reports are late, vague, or both
- Vendors and supers go unsupervised between visits
- The owner ends up managing their own property manager
The person you'll actually talk to
For 25 years, Brian Newman has managed New York City buildings — the ones running well, and the ones that weren't.
Brian founded Reliance after nearly a decade as Senior Property Manager at Heritage Realty, where he worked on the acquisition and repositioning of undervalued real estate — buildings that needed more than routine oversight to perform.
That operating discipline is still the foundation of the business today. Reliance manages rent-stabilized, multifamily, and mixed-use properties across New York City, and every owner works directly with Brian and his team — not an account manager, not a call center, not a rotating cast of vendors.
Brian's philosophy is simple: Reliance operates as an extension of ownership, not a vendor. Owners who came to Reliance because a building had serious problems have stayed for decades after it stabilized — because the attention doesn't stop once the crisis does.
Case File — Washington Heights
A distressed 5-building portfolio, restored to compliance and cash flow.
It's proof of what Reliance's operating discipline can do under real pressure. Applied to a healthy portfolio, that same discipline just means the portfolio never has a bad year.
- Buildings
- Units
- Open violations
- Rent reduction recovered
The portfolio is financially stable and code-compliant today — a liability the previous manager couldn't contain, turned into a performing asset.
Read the Full Case FileAreas of expertise
What owners actually need handled.
The best time to deal with a violation, a vacancy, or a vendor problem is before it becomes one. Reliance is built to catch what's coming — not just respond to what already happened.
Property Management
Day-to-day operations for multifamily and mixed-use buildings — tenant relations, on-site inspections, superintendent and vendor oversight, and the hundred small decisions that keep a building running.
Rent Stabilization & Compliance
DHCR filings, HPD violations, Local Law compliance — handled by people who understand the regulatory landscape rent-stabilized owners actually operate in, not generic property law.
Accounting & Financial Reporting
Clear, accurate reporting owners can actually read — income, expenses, and capital planning presented without translation required.
Lease Administration
Renewals, vacancy turnover, and the paperwork that determines whether a building's income is protected or slowly leaking.
Managing Agent Services
Full managing-agent representation for owners who want a single accountable point of contact, not a rotating cast of vendors.
Building & Apartment Sales
When it's time to sell, discretion and the right buyer relationships matter as much as the listing itself.
Selected portfolio
Real buildings, real neighborhoods.
A sample of the multifamily and mixed-use properties currently under Reliance management — not the boundary of where Reliance works. Reliance manages and takes on properties across New York City.
Washington Heights
336 Fort Washington Avenue
Residential & Retail
81 units
Harlem / Morningside
2166 8th Avenue
Residential & Retail
56 units
Harlem
400-408 West 128th Street
Residential
58 units
Why owners switch managers
Responsiveness isn’t optional.
Most owners don’t leave a property manager over one bad decision. They leave because calls went unanswered, a violation sat for months before anyone mentioned it, or a repair request disappeared into a queue. At Reliance, responsiveness isn’t a service feature — it’s the foundation everything else is built on.
Who you'll work with
Real people, not a call center.
Brian Newman
Founder & Managing Director, Licensed Real Estate Broker
Danny Newman
Property Management Associate
Josh Erdman
Licensed Real Estate Salesperson
Amanda Schmieder
Director of Rentals and Sales
Chuck Newman
Rent-Stabilized Multifamily Strategy | Housing Programs & Portfolio Performance
Cesar Keni Ramos
Senior Field Supervisor
Miguelina Cepeda
Senior Field Supervisor
Let's talk about your property or portfolio
Request a Confidential Management Review.
A confidential conversation directly with Brian Newman about your property, portfolio, or current management situation. No intake team. No sales pitch.